When it comes to user testing, sometimes you have ample time to recruit users, and prepare testing protocols, stimuli, and capture frameworks. But…sometimes, you don’t. And sometimes, you discover you need to do a bit of testing but don’t have the time or budget to do a traditional usability study.
As an alternatives to traditional lab-based or formal-recruit usability testing, me and a small team at Moment used Amazon’s Mechanical Turk (mTurk) micro-task system to conduct usability tests that allowed us to quantifiably assess the effectiveness of web UI patterns. My primary responsibility on this project was devising a backend for hosting, organizing and deploying testing material, researching and implementing an accurate analytics solution, and building a website where we could share our findings.
For around $105 we were able to gather data from 579 users, and the system we implemented could easily be scaled for even more testing. In the future, this system will allow us to test a particular design choice with hundreds of potential users for less than the cost of a team lunch in about the time it would take to eat it.
- Front-end Development
- Back-end Development
- UX & UI Design
- User Research